Hublot, born in 1980, is the first Swiss luxury watch brand to combine precious metals and natural rubber as materials. Its birth revolutionized the watch industry in terms of both materials used and the unique aesthetic concepts conveyed by its timepieces. Hublot advocates the brand concept of “The Art of Fusion,” which encompasses the perfect fusion of zirconium, tantalum, magnesium, titanium, as well as diamonds, precious gemstones, gold, platinum, ceramic, stainless steel, and natural rubber.